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Tourism Master Plan


Click on the link above to view the Tourism Master Plan.

Resort Consulting Associates, with land and site planning expertise provided by Kiner Design Group and Studio 81 International, was hired by the American Samoa Government to create a Tourism Master Plan. Tourism has been identified by Governor Togiola T.A. Tulafono as an important focus area to diversify and broaden the base of the American Samoan economy, especially as the historic dependency on tuna canneries will be significantly reduced on a go‐forward basis. The territory has been identified as needing to be more self‐reliant and to better utilize its natural and cultural advantages to foster economic growth ‐ especially in the area of supporting private sector activities. The tourism sector is a key area where these advantages can be utilized. The Project, funded by a grant from the United States Department of the Interior, officially began in November, 2009 and was completed in the summer of 2010. The major tasks in the Project are identified below:

  • Task 1: Tourism Framework

  • Task 2: American Samoa Tourism Master Plan

  • Task 3: Visitor Attraction Plan

  • Task 4: Facility and Location Specific Design and Financial Feasibility


This document includes the components of Task 1, Tourism Framework, as well as a summary of the findings from Task 2, American Samoa Tourism Master Plan. As a step in completing Task 1, the RCA Team met with private business stakeholders, government officials, local residents, and global tour and travel professionals. A list of the local stakeholders who participated in meetings with the RCA Team and the related topics of discussion are shown in Appendix A of this report.

From the beginning, it has been clear to the RCA Team that any future tourism development needs to be “sustainable” in nature, as well as environmentally and culturally sensitive. According to the United Nations tourism development process, the concept of sustainable tourism refers to tourist activities “leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems.” These tenets have been incorporated in the land plans and in the overall Tourism Framework.

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